Hailee Steinfeld would like your attention, please.
The Oscar-nominated actress and songstress has captivated audiences all over the world, dominating everything from the box office to airwaves and Billboard charts. But Steinfeld is gearing up for another arena.
Steinfeld is teaming up with pharmaceutical company Novartis to raise awareness about breast cancer with a bold and empowering commercial that will air on one of the biggest platforms in the world, during Fox’s broadcast of Super Bowl 59 in New Orleans on Feb. 9.
“It’s been on my bucket list to be in a Super Bowl commercial,” Steinfeld told USA TODAY Sports. “I cannot think of one that I could possibly feel more proud and honored to be apart of than this with Novartis.”
The Super Bowl is more than just a football game. It’s a cultural phenomenon that transcends sports entirely, drawing in hundreds of millions of viewers who tune in not only for the championship matchup between the Kansas City Chiefs and Philadelphia Eagles, but the clever commercials and equally entertaining halftime show.
“I’m so excited to know that this is going to be entering so many people’s homes,” she added. “Wherever they may be watching the game from, they are going to see this ad and I’m confident it’s going to grab their attention.”
”This commercial is going to serve as a conversation starter between men and women,” Steinfeld said. “I hope (women) feel empowered. I hope they feel encouraged to go to YourAttentionPlease.com, take an assessment, understand their risk, understand their body, their health, their history and be inspired and encouraged to share it with others.”
Breast cancer is the second-most common type of cancer diagnosed in U.S. women, according to the National Breast Cancer Foundation. One in eight women in the U.S. will be diagnosed with breast cancer in their lifetime, approximately 13% of the female population in the country. But early detection can lead to a more than 99% survival rate.
